Sunday, 5 December 2010

Production Logo

A production logo is used in order to give film companies a way in which to brand the media they produce. It can take form of a still image, motion or synchronised sound. For smaller companies, the production logos are normally referred to as vanity cards informally. Below are some examples of well known production logos:

Warner Brothers:


20th Century Fox:


Below is our production logo. I was allocated this task by my collegues and thought deep about what I wanted to show. Firstly, the name arose from the first letter of our names, O from Omrick, A for Anil and Ashwin and lastly R for Rishi which spelt AROA. The point which others missed was that this is a production logo not for this one film but for all the films we will produce. We are determined not to produce just in the horror genre and plan to expand our films into the comedy and romance sectors as well as the rest. We had to keep our production logo open and simple so our audience would remeber us. Our logo doesnt suggest what genres we produce as we want our audience to understand we produce all genres and the video camera on a tripod clearly gives the message across we are a filming production company.

The way I produced this was on photoshop and the image of the video camera was extracted from google images. The font is standard Arial and was placed in such a way that it looks like the name is coming out of the camera lens. Below is the finished product: