I decided to go ahead with the idea of CCTV cameras following somebody due to the fact that I felt that this was a great metaphor. I used a student from my school and used the school as the location for the shoot to be taken place. The reason for this was because there were a lot of buildings in which I needed in order to create a high shot resembling a CCTV camera shot. I think that my viral campaign has come out great but the fact that I was limited as to the effects I could use did not help me attain the level I was aiming for. I was not able to create the time and date on the clips when the CCTV footage is playing in my video which was due to the fact that the software I was using was an older version which did not support this. The sound I gathered from iTunes sound bank in which I found three clips, one of a 35mm zoom lens and another one which is just a normal zoom sound effect and I also found male footsteps in which I thought would work well for when a person is following the boy. I paid 99p for each sound clip. Below is the final trailer:
