The above font is called Bummer which caught my eye as it is three main things which a masthead should be; Bold, Big and powerful. Moreover, the font is very easy to read which I felt is very important as it is one of the things which help consumers identify the magazine and this is important for those who place brand loyalty as a number one decision maker when choosing what magazine to purchase.
This font is called Never Say Die and I believe that this font will work well as a masthead due to the fairly bold lettering as well as the formality it shows. Due to my magazine being aimed at the more mature market, I want to make the consumer feel that this magazine is not childish which is given by the straight lines and basic lettering.
The cover lines on the magazine front cover carry another font different to the masthead. These are normally less busy then the masthead in order to help the masthead stand out. This font will also be used in the buttons/flash as well. The font is below:
The above font is Arial Narrow which is a simple font which many other film magazines also use for their cover lines such as Empire and Total Film. The reason why this font is so widely used is due to the fact that it carries humanistic features in contrast to other fonts such as Times New Roman. This will help the consumer to relate to the magazine hence will persuade them to purchase it.
The main cover line is the second most important piece of text on the front cover. The reason why is because the main cover line is always about the most important or exclusive information which this issue will feature. This is used to attract interest in the magazine and hook the audience to purchasing the magazine. Below are some possible fonts which I can use for my main cover line:
The above font (Pricedown) will work well for my main cover line due to the fact that it is eye catching and gives off a powerful feeling due to the bold lettering, sharp edges and straight sides. This will also work in conjunction with the masthead as they look fairly similar which will make the magazine appear more sophisticated aimed to my target audience.
The above font is called SF Automaton and is similar to the one above however different by a small amount. Firstly, the font is still bold and fat, as I mentioned before, to make it stand out more. The difference exists where the “A” and “L” in this font doesn’t swing down further then the other letters. This font is much more simple in contrast to the Pricedown font however, apart from the minor difference, they do look very much alike.
