For my film magazine, I have come up with three different mastheads which I have shortlisted below:
1. Entire Motion Picture
2. Scene Works
3. All Visual
The first masthead ‘Entire Motion Picture’ arose from the idea that my magazine will contain information on all of the film media market hence given by the term ‘entire’ in the name. Moreover, there seems to be common usage of the term ‘film’ in film magazine names such as ‘Total Film’, ‘Film Maker Magazine’ etc, therefore, I came to conclude that ‘Motion Picture’ is a more interesting way to express the term film and would attract a higher audiences interest. Lastly, the term ‘Entire’ means total/full which will imply to the consumer that this magazine contains everything to do with films, therefore, makes suggests its value for money.
The second masthead is ‘Scene Works’ which came into mind as a scene in the movie environment means ‘action in a single location and continuous time’ and I was trying to get the message across that anything the consumer wants and needs about the film industry will be in this one location, i.e. in my magazine.
‘All Visual’ is the last masthead in which I shortlisted as I felt that this gives a very important message across to the consumer. Firstly, this makes clear to the consumer that everything in this magazine is visual related meaning matter to do with the motion sector of media. Moreover, the ‘All’ part of the name suggests that my magazine will cover every aspect of the film industry from actors to new releases to film reviews.
